New Sony Alpha 1 Announced – A New Era in Professional Imaging

New Sony Alpha 1 Announced – A New Era in Professional Imaging

Sony, the leader in imaging sensor technology, just announced the arrival of the Sony Alpha 1, a groundbreaking new full-frame digital camera.

Dubbed as “The One“, the Sony Alpha 1 is the most technologically advanced and innovative camera that Sony has ever released. It combines high-resolution and high-speed performance at a level that has never been accomplished before. It has a brand new 50.1-megapixel full-frame stacked Exmor RS image sensor. It can do up to 120 AF/AE calculations per second, 8K 30p 10-bit 4:2:0 video, and much more. This allow creators to capture what they’ve never been able to before.

Exmor RS CMOS Sensor

“We are always listening to our customers, challenging the industry to bring new innovation to the market that goes far beyond their expectations.”

said Ryo Ochi, General Manager, Digital Imaging Division, Sony Electronics Asia Pacific.

“Alpha 1 break through all existing boundaries, setting a new bar for what creators can accomplish with a single camera. What excites us the most – more than the extensive product feature – is Alpha 1’s ability to capture that which has never been captured before. This camera unlocks a new world of creative possibilities, making the previously impossible now possible,”

he added.

The new camera is capable of shooting 50.1-megapixel images continuously. Done in an astounding 30fps with up to 120 AF/AR calculations per second. This is thanks to its newly developed image sensor that is built with integral memory and paired with an upgraded BIONZ XR imaging processing engine. To ensure no blackout, it has a 9.44 million dot OLED Quad-XGA electronic viewfinder with a refresh rate of 240fps.


Unprecedented Resolution and Speed

The Sony Alpha 1 can maintain focus with high accuracy, even for fast moving objects. All at a calculation speed of up to 120 AF/AE per second. Even with sudden changes in brightness, it can automatically adjust exposure with an AE response latency of as low as 0.033 seconds. It can also shoot up to 155 full-frame compressed RAW images or 165 full-frame JPEG images at up to 30 fps. All done with its silent and vibration-free electronic shutter.

Sony’s advanced Real-time Eye AF improves detection performance in the new camera by 30% over the previous system. In addition, it employs high-level subject recognition technology to provide Real-time Eye AF for birds. AI-based Real-time Tracking is also featured which automatically maintains accurate focus.

The new Alpha 1 also offers high sensitivity with low noise, plus 15+ stops of dynamic range for video and 15 stops for stills. The camera also features an evolved Pixel Shift Multi Shooting mode that composites up to 16 full-resolution images. In this mode, the camera precisely shifts the sensor in one pixel or half-pixel increments, capturing 16 separate pixel-shifted images. The image will contain a total of 796.2 million pixels of data. They are then composited into a 199-million-pixel (17,280 x 11,520 pixels) image using Sony’s Imaging Edge desktop application.

Professional Video Quality

For the first time in an Alpha camera, the Alpha 1 offers 8K 30p 10-bit 4:2:0 XAVC HS recording. With Sony’s autofocus technology, gradation and color reproduction performance, the Alpha 1 will help the user realize their creative vision with the finest detail.

The new Alpha camera also features an Active Mode. It offers outstanding stabilization for handheld movie shooting. When using Sony’s desktop applications Catalyst Browse or Catalyst Prepare for post-production, an accurate image stabilization function is available which utilizes metadata generated by the camera’s built-in gyro.


There is no word yet on when the Sony Alpha 1 full-frame camera will arrive, but Sony has assured that it will arrive soon here in the Philippines.


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