HATASU ebike has been steadily growing its influence in the local market, and is teasing its new product coming this November.
HATASU ebike is a mobility solution brand that aims to provide safe, value-for-money, and sustainable products that meet the daily riding needs of Filipinos. With its current line-up of 2-wheeler and 3-wheeler ebikes, the brand aims to be the forerunner towards the move to a sustainable future.
The HATASU Experience
The brand recently hosted its first-ever HATASU experience event last October 12, 2023 at Puerto Real, Intramuros Manila. During the event, they provided media partners an opportunity to try their current line-up. An upcoming model was also teased that will be announced this November, as well as their future roadmap to enter the eMotorcycle category by next year.
“We are truly honoured to have received such warm welcome from our media partners and of course from our Hatasukis (HATASU ebike owners and fans) who gave their trust and support for us to achieve the milestones we have despite being a young brand. We are excited to see HATASU ebike grow in the local market and we cannot wait to expand our line-up of products to provide the best riding experience for all Filipinos.”
Austine Huang, Chief Marketing Officer.
Nationwide Reach in Less than a Year
Having only been in the local market for only almost a year, the brand already achieved nationwide coverage. This was thanks to their strong partnership with some of the biggest automotive and technology dealerships. This includes Cellboy, Cell City, EMCOR, Guanzon, Home Along, K-Servico, and more. To date, they are now available in over 500+ Authorized Dealer Stores and has established 9 Concept Stores in Luzon, Visayas, and Mindanao. You can check out the complete list of stores that carry their line-up on the link below.
On top of this, the brand is also working with key financial providers such as Aeon Credit Service and Home Credit to provide financial support to its customers. The brand is also solidifying its After Sale effort by providing home service repairs, as well as collaborating with its dealers to build Accredited Service Centers. And thanks to these efforts, there are now already more than 10,000 HATASU users in the Philippines.
“Our ultimate goal for HATASU is not to simply sell ebikes, we want HATASU to become a symbol of progress and sustainability, a driving force in the electric mobility landscape whilst ensuring accessibility to everyone.”
Austine Huang, Chief Marketing Officer.
Catering to the Local Road Conditions
“As the brand builds its presence and influence in the market, we want to make sure that we are with our customers every step of the way. This is why we conduct extensive market research to understand the needs of our customers in order to produce purposeful and quality ebikes that really meet their needs.”
Jen Cheng, Brand Director.
Having a people-first approach, the brand’s local team is heavily involved in the Research & Development and Production of its products. While parts of the ebikes are being sourced abroad, the team assembles them locally. This gives them the leverage to customize the ebikes depending on the local road situations, pain points, and practical needs of its users.
Currently, the brand have over a thousand workforce deployed nationwide. Starting from just a warehouse in Luzon, they have now added two warehouse facilities in Cebu and Davao City.
There’s a HATASU ebike for all your Needs
HATASU currently has 5 ebike models in its lineup, plus one more coming this November. Each ebike offers different functions that address varying needs.
Its two-wheeler models KUMI and NERO is the brand’s riding solution for students, young professionals, and office workers. It’s perfect for short range travelers who needs to run their errands just within their vicinity. They are easier to maintain and would not have a hard time looking for parking. Delivery riders can also take advantage of these cost-efficient vehicles since they have a front basket for storing their packages.
While the two-wheelers are perfect for individuals who on-the-go, the brand also has three-wheeler models that are best for families, the MAKO and MAKO 2. Parents can use these models to fetch their kids from school or to run errands to the supermarket, laundry, bank, and more. Families will also be able to enjoy their weekend as the MAKO series can bring them anywhere, whether the mall, restaurant, and/or the park. Thanks to its ample storage solutions and comfortable seats, these models can also be used as a delivery vehicle for your business.
HARU is the brand’s latest three-wheeled model. It can seat one person, with an additional backseat. It’s the brand’s riding solution for individuals who need a vehicle but no not know how to ride or balance a two-wheeler. It is also equipped with beginner friendly features that anyone without prior experience will be able to hop on and use it.
HATASU ebikes Specifications
| KUMI 2023 | NERO | MAKO | MAKO 2 | HARU | |
|---|---|---|---|---|---|
| Type | Two-Wheeler | Two-Wheeler | Three-Wheeler | Three-Wheeler | Three-Wheeler |
| Battery | 48V 20AH Lead-Acid | 48V 20AH Lead-Acid | 48V 32AH Lead-Acid | 48V 32AH Lead-Acid | 48V 32AH Lead-Acid |
| Controller | 48/17+1A Smart Brushless Controller | DC48V Current 22+1A | 48/60V 30+1A Direct Current | 48/60V 35+1A Direct Current | 48/60V30+AH |
| Motor | 350W Dynamo Motor | 400W Dynamo Motor | 650W Differential Motor | 650W Differential Motor | 500W Differential Motor |
| Front Shock | Hydraulic Shock | Hydraulic Shock | Telescopic Fork | Motorcycle Suspension Fork | Telescopic Fork |
| Dimension | 150 x 64 x 102 cm | 150 x 65 x103 cm | 212 x 86 x 71 cm | 212 x 86 x 71 cm | 150 x 68 x 100 cm |
| Load Capacity | 110 kgs | 110 kgs | 250 kgs | 250 kgs | 180 kgs |
| Range | 40-50 kms | 40-50 kms | 60-70 kms | 60-70 kms | 40-50 kms |
| Speed | 25 kph max | 25 kph max | 25 kph max | 25 kph max | 25 kph max |
If you are interested in getting your own HATASU ebike, you can visit their Authorized Dealer Stores nationwide, or visit their official Lazada store on the link below.
