The ASUS x CORA partnership has solidified its commitment to an incredible, sustainable future after a successful three-phased project.
ASUS employees, partners, dealers, and the public were involved in the project. They collected a landmark 1.67 tons of plastic and other recyclable wastes through a series of activations. These activations were done in partnership with nonprofit organization Communities Organized for Resource Allocation (CORA). The ASUS x CORA sustainability campaign spanned three phases, each focusing on and involving various stakeholders for a holistic approach toward promoting eco-friendly products, reducing waste, intensifying awareness about circular economy and climate action, and educating people on how to lead an eco-conscious lifestyle.
“At ASUS, we believe that innovation and sustainability go hand in hand. As we continue innovating our products, we strive to be more sustainable. We are immensely thankful for everyone, including our partner CORA, the ASUS Philippines employees, our partners, dealers, and all the Filipinos who helped us in this meaningful mission to protect and save our environment through recycling plastic and other everyday waste, giving them a second life, and promoting a sustainable and incredible future for the people and the planet.”George Su, ASUS Philippines Country Manager.
In 2007, ASUS launched its first sustainable notebook, the ASUS Bamboo Series. Early this year, the brand had launched the most sustainable Zenbook yet, the Zenbook S 13 OLED (UX5304). The device is also an EPEAT Gold registered product with a positive environmental impact across the entire product lifecycle. From material use and manufacturing to assemble, use, and end-of-life.
Circular Economy Starts with Us
ASUS held a knowledge-sharing activity with its employees dubbed ASUStainable Solution: Circular Economy Starts with Us. CORA and its Circular Center Women Champions (CCWC) presented the country’s current plastic situation. They educated ASUS employees on how they can contribute to a circular economy by recycling typical household wastes. The workshop also encouraged employees to disseminate what they learned to their family and friends. After the seminar, a two-month recycling activity among the employees was held. Office and home wastes were collected through CORA’s Eco-Ikot Center pop-up. The employees were able to generate 840.6 kg total waste, which was then brought to CORA’s partner Sentinel Upcycling Technologies. The wastes were transformed into high-quality products such as benches, school chairs, and mobile trash bins.
Under the innovation and value creation pillar of the ASUS 2025 Sustainability Goals, ASUS also donated two ASUS Zenbook laptops to CORA. This is to aid them in their administrative tasks, including recording data from their Eco-Ikot Center, as well as other programs and campaigns.
ASUS x CORA Mall Caravan
For the second phase, ASUS installed CORA Eco-Ikot Center pop-ups in three ASUS Exclusive Stores. This makes it accessible for Filipinos to recycle and reduce plastic waste. Filipinos got to take home ASUS and CORA merchandise in exchange for clean and dry plastic bottles. The CCWCs also educated them and other mallgoers about circular economy and the benefits of recycling common plastic waste.
Mallgoers were also able to experience the Zenbook S 13 OLED, and learned the importance of supporting and using eco-friendly products.
Celebrating International Coastal Cleanup Day
For the final leg, ASUS celebrated the 2023 International Coastal Cleanup Day. They combed the shores of Las Piñas-Parañaque Wetland Park (LPPWP) of trash and debris. The initiative was led by Zenbook S 13 OLED Ambassador and CORA Founder Antoinette Taus, together with volunteers from ASUS employees, media, influencers, partners, and dealers. This joint effort of 75 volunteers collected 646.2 kg of plastic waste, Styrofoam, rubber materials, and stuffed toys. The accumulated trash was turned over to the Parañaque City LGU for proper waste disposal. The data collected during the event will help CORA and government agencies address the dire waste problem in Manila Bay.
“We need to reduce our waste overall and make sure that the waste we do produce ends up in the right places, to the circular economy.”Antoinette Taus, CORA Founder and United Nations Goodwill Ambassador.
ASUS Global and its local markets has contribute to the significant strides in sustainability focus areas. In the recently announced ASUS 2022 Sustainability Report, they have exceeded ENERGY STAR standards by 34%. Its eco-friendly products also accounted for 87% of total product revenue. These and more led ASUS to bag multiple 2023 Asia Sustainability Reporting Awards and receive international recognition. The tech brand will continue to create local and global initiatives toward being a net-zero enterprise in 2050.