TNT is PH’s leading mobile brand, while Smart Communications, Inc. is the leading mobile group with the most subscribers in PH.
This data was according to a recent internal study by Smart in partnership with market research firm NielsenIQ. The study polled 1,175 Filipinos aged 18 to 60 years old who use and personally own any mobile SIM. It ran from Jan 5 to April 3, 2023 and took into account both single and multiple SIMs users of mobile brands. The study also found that 46% claim to own and currently use a TNT mobile SIM. Moreover, 14% of respondents claimed to own and use Smart Prepaid, and 1% Sun Prepaid.
Smart is the leading mobile group with most subscribers in PH
Based on the same study, Smart is the leading mobile group with the most subscribers in PH. They have a combined 59% of respondents claiming to use its brands, this include TNT, Smart Prepaid, and Sun Prepaid.
By region, TNT leads mobile brands in terms of claimed users across all surveyed areas except in Mindanao.
TNT leads in the Visayas with 60% of the surveyed respondents claiming to own and use a TNT mobile SIM; Balance Luzon with 46% and Mega Manila area with 39% claimed users.
The survey had a sample size of 329 respondents in Mega Manila, 438 in Balance Luzon, 194 in Visayas, and 214 in Mindanao.
Philippines’ Fastest and Best Mobile Network according to Ookla
Smart, who powers TNT, was recently recognized as the fastest mobile network in the country in Q1 2023 in a separate report by Ookla. Ookla is the global leader in mobile and broadband network intelligence.
This adds to Smart’s back-to-back recognition as the Philippines’ Best Mobile Network for Q1-Q2 and Q3-Q4 2022, also by Ookla. To clinch this rare citation, Smart won both the Fastest Mobile Network and Best Mobile Coverage awards. This is within the same reporting periods of the firm, a first for a Filipino mobile operator.
