Sony Philippines just recently announced their new Alpha ZV-E10 camera, the latest addition to its Alpha series for creators.
The new camera combines Sony’s advanced imaging technology with extensive usability and a custom-built feature set that is optimized for creators. It features a 24.2MP APS-C Exmor CMOS sensor and BIONZ X image processing engine to produce high-quality imagery with high-sensitivity, detailed texture depiction, and beautiful natural bokeh.
The ZV-E10 also includes the acclaimed video-specific features favored in the previous ZV-1. This includes Background Defocus that can smoothly switch between a blurred (bokeh) and sharp background, as well as the Product Showcase Setting mode that allows the camera to automatically shift focus from the subject’s face to an object being highlighted.
“With the introduction of the new Sony’s interchangeable lens camera, the Alpha ZV-E10, we are excited to meet the growing needs of today’s creators,”
said Ryo Ochi, General Manager, Digital Imaging Division, Sony Electronics Asia Pacific.
“The new Alpha ZV-E10 pairs the versatility and excellent image quality of a larger-sensor interchangeable lens camera with user-friendly features that are specifically designed for still and video, making it an ideal tool for both still and video creators looking to transition to a more advanced set up.,”
he added.
Featuring a video-first design, Sony’s new camera comes in a lightweight form factor and includes the popular side-opening Vari-angle LCD Screen. The device also includes several other easy-to-use functions that are specifically designed for still and video. This includes a new Still/Movie/Slow and Quick motion button located on the top of the camera.
Lastly, the new camera is able to capture crystal clear sound recording thanks to its internal Directional 3-Capsule Mic, along with a supplied wind screen to greatly reduce wind noise. For expanded audio options, the device includes a Digital audio interface via Multi Interface (MI) Shoe Cap and a mic jack to connect an external mic.
Sony Alpha ZV-E10 Specifications
| Dimensions | Approx. 115.2 x 64.2 x 44.8 mm |
| Weight | Approx. 343 g |
| Image Processor | BIONZ X |
| Image Sensor | Exmor CMOS sensor |
| Sensor Type | APS-C |
| Focus Type | Fast Hybrid AF (phase-detection AF / contrast-detection AF) |
| Focus Mode | AF-A (Automatic AF) AF-S (Single-shot AF) AF-C (Continuous AF) DMF (Direct Manual Focus) Manual Focus |
| Lens Type | Interchangeable Lens E-mount |
| Screen | 7.5 cm (3.0-type) type TFT |
| Interface | Mass-storage / MTP Bluetooth Standard Ver. 4.1 (2.4 GHz band) Multi Interface Shoe 3.5 mm Stereo Mic/Headphone minijack Built-in Stereo Mic |
| Other Features | Product Showcase Set Background Defocus Interval recording Self-portrait Sel-timer |
| Operating Temperature | 0–40 ℃ (32–104 °F) |
| Battery | NP-FW50 |
Pricing and Availability
The Sony Alpha ZV-E10 is available in black and white, and will come with kit package priced at ₱39,999. The kit package will include an E PZ 16-50mm f/3.5-5.6 OSS power zoom lens. Pre-order in the Philippines starts from July 28 to August 22, 2021 in all Sony Authorized Camera Dealers nationwide. Customers will also be entitled for a special discount on select Sony lenses to partner with the Alpha ZV-E10.
