realme Philippines just launched its official brand character, REALMEOW, and is given the title of Chief Trending Officer (CTO).
Destined to lead trends in tech, visuals, and geek pop culture, REALMEOW has a high-tech and trendsetting design that embodies the trendsetting attitude and diversified personalities of Gen Zs. It’s bold and street-style design represents realme’s “Dare to Leap” spirit. The brand character also takes inspiration from cats; independent, fearless, agile, and ready for breakthroughs.
realme’s official outer-worldly brand character is co-designed by world-famous animator Mark Walsh. Walsh is the directing animator of Pixar’s Finding Nemo and character developer of Pixar’s Monsters, Inc.
“Characters start with passion. Defining passion and the obstacles a character must overcome to achieve it is what makes a great personality of an identifiable character,”says Walsh.
REALMEOW – A Trendsetting Outer-Worldly Buddy
In designing the character, both Walsh and realme believed that it should showcase the culture favored by the young. Though it takes inspiration from cats, the character was designed to be a mysterious creature from Trendsetting Planet. The character sports a pair of black laser glasses as an accessory, complimenting its yellow body. Its glasses can also transform into any object in the blink of an eye.
As a perpetually 18-year-old extraterrestrial, the character is at the prime of its youth. It teems with vigor, passion, and life. It likes fried chicken and pizza, much like many of its fellow Gen Zs.
REALMEOW will be the new trendsetting buddy of every realme fan. The character and the fans will be championing youth empowerment to urge the young demographic worldwide to go beyond themselves an seize more possibilities.
realme Global has launched a limited REALMEOW gift package to celebrate the new year. The merchandise will also be available in the Philippines soon. In the future, realme will launch customized smartphone and AIoT products based on REALMEOW to underscore the need for a fearless, connected and trendsetting smart lifestyle.