Nissan Looks Forward to a Sustainable Future with its Blue Switch Initiative

Nissan Looks Forward to a Sustainable Future with its Blue Switch Initiative

Nissan celebrates its milestones in 2021 and announced its plans for sustainability with its valued partners with its Blue Switch Initiative.

“The year 2021 was a tough time for the entire industry, but despite the challenges we faced, we’re grateful that Filipinos continue to trust Nissan with their mobility needs. This has inspired us to continue our mission of enriching the lives of people with our innovative vehicles and top-notch customer service.”

Says Atsushi Najima, Nissan Philippines’ President and Managing Director.

A Transformative 2021

The Japanese automaker powered through a challenging 2021. The company had successful launches of the Navara, LEAF, Terra, Almera, and Patrol. Its reinforced lineup headlines the automaker’s innovations, led by Nissan Intelligent Mobility. This suite of advanced safety features is designed to provide convenience and protection for both drivers and passengers on the road. Furthermore, the arrival of the Nissan LEAF also propelled safer, smarter, and more sustainable driving in the Philippines.

With this, the company have pushed through and regained its #3 market share ranking towards the second half of 2021. They also renewed its Safe Trips campaign with the Department of Tourism (DOT). This initiative advocates for safe and responsible travel in the new normal through driving. It also promotes local businesses which have also been affected by the pandemic.

Lastly, Nissan made a meaningful mark through its outreach programs. Over the course of the pandemic, the automaker supported medical frontliners. They have provided thousands of meal packs and personal protective equipment.

Driving Towards a Sustainable Future

Nissan will also be powering up for another year of innovation this 2022. They will start with a declaration of its Blue Switch initiative in the Philippines.

Blue Switch is the next phase of electrification plans built on Nissan Ambition 2030, the company’s long-term vision for empowering mobility. It is focused on building key partnerships that address social concerns with the use of electric vehicle technologies. Started in 2018 in Japan, the initiative focused on partnering with government and private stakeholders to promote and encourage the use of electric vehicles. It is used to address social concerns like energy management, ecotourism, and disaster response.

The initiative was announced during its annual media thanksgiving event held on January 27, 2022. During this event, Nissan also invited the honorable Senator Sherwin Gatchalian to deliver a keynote address on sustainability and the future of EVs in the country. This was followed by a panel discussion from esteemed guests to show their support for the initiative. These include Cebu City Councilor and sustainability advocate Nestor Archival, President of the Electric Vehicle Association of the Philippines Edmund Araga, President of the Electric Vehicle Owners Society Ferdi Raquelsantos, and Michel Goho from the Gateway group, the exclusive Nissan LEAF distributor in the country.

Together, they discussed the potential benefits of electrified mobility and how it can be successfully integrated into society. All while addressing social concerns in the areas of tourism, the environment, and emergency response. The latter was recently demonstrated during Typhoon Odette when Nissan and Councilor Archival used the Nissan LEAF and Power Mover units to help affected communities in Cebu. A similar effort was also done in Tacloban.

“When we integrate EV technology into society, we can unify people, systems, and our goals as a nation. EVs can boost tourism, protect the environment, help us respond to emergencies faster, and help enrich the lives of many people. We are looking to turn this dream into reality this 2022 and we can do this by working together.”

Ends Najima.
Josef Cagas
Geek-of-all-Trades, master of none, Josef is the founder of Davao Geek Hub. He has a passion for all things tech, and consumes all forms of media.