ASUS Philippines Collaborated with Filipino Designer Zarah Juan

ASUS Philippines Collaborated with Filipino Designer Zarah Juan

To celebrate the launch of the new Zenbook S 13 OLED, ASUS Philippines has collaborated with Filipino entrepreneur and designer Zarah Juan.

As a global technology leader, innovation is the core tenet of ASUS across its evolution, sustainable development, and enhancing its competitiveness. But what sets the brand apart from others is its altruistic approach to design. The ASUS Way pursues technological and aesthetic perfection by empathizing with the end user. Called the ASUS Design Thinking, it empowers users with meaningful and charming experiences by understanding and anticipating their needs.

To make the Zenbook S 13 OLED launch more remarkable, the tech brand has partnered with Filipino social entrepreneur and fashion accessory designer Zarah Juan. The collaboration was to develop a limited edition, sustainable, locally made bag: the Zarah Juan Zen Tote.

About the Zarah Juan Zen Tote

The Zen Tote materializes ASUS’s thrust towards human-centric design thinking. It is made by the artisan communities in the country and of locally available materials. It also depicts the perfect balance between aesthetics and functionality, making it the perfect accessory with the ASUS Zenbook S 13 OLED.

It is timeless and effortlessly portable that it can be taken anywhere. It is made with wooden beads weaved together by the artisan community in Zamboanga City, making up the overall structure. The rest of the bag parts are assembled by the artisan community in Bulacan. Its straps are made of 100% leather, and the champagne gold label at the bottom front don the Zarah Juan and the ASUS logos. Inside is a ripstop nylon fabric lining for easy cleaning and maintenance. The cushioned pocket perfectly fits the Zenbook S 13 OLED and provides enough protection for the laptop. The new Zenbook is thin and light, so users will have ample space to put their everyday essentials in the Zen Tote.

As part of this collaboration, ASUS Philippines will also conduct an activity in one of the artisan communities this year. This further cements the brand’s dedication to sustainable livelihood of Filipino artisans.

Geek-of-all-Trades, master of none, Josef is the founder of Davao Geek Hub. He has a passion for all things tech, and consumes all forms of media.