AGON by AOC – AOC’s New Gaming Brand Strategy to Inspire Gamers


Gaming monitor brand AOC just launched ‘AGON by AOC’ as its latest step of its global brand strategy to benefit gamers at every level.

This global brand enhancement encapsulates an inclusive range of gaming ecosystems that welcomes players at all levels of ability. This benefit gamers with an enhanced portfolio and more monitor choices. AGON is the ancient Greek word for intense competition and so defines a brand of gaming monitors.

“Today, we can announce that at AOC we have listened to our customers, and ‘AGON by AOC’ will offer so much more than simply great gaming monitors. We are already offering peripherals and ergonomic enhancements that deliver a mix of accuracy, efficiency and comfort. In this way we are building ecosystems for a variety of talents and gaming communities, as we extend portfolios and offer greater choice for levels of competition that are attracting huge numbers of new fans every day. ‘AGON by AOC’ is our response to the realization that gaming is evolving at a very fast rate. It’s an exciting time for all of us,”

Explained Kevin Wu, general manager of MMD Singapore.

Adventure is Waiting

As AOC builds its gaming ecosystems with this launch, the hierarchy is now clear to see. Under the AGON by AOC brand are the sub-brands AGON, AGON PRO, and AOC Gaming. Each are differentiated by its unique blend of features, designs, and target users. The new branding not only targets esports aficionados and professionals, but now with more ambitious gaming enthusiasts, as well as more casual, hobbyist type of gamer. Its gaming line will appeal to audiences with a competitive spirit and be part of the AGON community.

Winning Recognition

AOC monitors are saluted by both the gaming community and by hardware reviewers. Its monitors continue to stand out for their superb ergonomics, winning features, and use of high-quality materials. And as part of AOC’s strategy for constant improvement and growth, the AGON by AOC brand is poised for further evolution.


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