LG’s “Life Asks, LG Answers” film lit up Times Square, launching a global campaign on how customer needs inspire LG’s home appliances.
Answering Life’s Evolving Questions
The “Life Asks, LG Answers” film highlights LG’s approach to addressing evolving customer needs through innovations derived from everyday life, rather than merely showcasing a chronological product timeline.
LG TWINWash™ addresses customer needs by enabling simultaneous washing of separate loads, while LG InstaView™ permits viewing inside the refrigerator without opening the door. To promote its heritage story globally, LG will utilize various online and offline channels, starting with a campaign film screening in Times Square, New York, followed by another at Piccadilly Circus, London.
Innovation Shaped by Life, Proven Over Time
Regional customer participation programs complement the global content rollout by inviting users to share their experiences with LG appliances. In Latin America, the “My Life with LG” campaign encouraged customers in Mexico, Colombia, and Peru to submit photos and personal stories about long-used LG products. Selected entries were transformed into digital content, showcasing the enduring relationships customers have formed with these appliances.
Following its launch in Latin America, the “My Life with LG” initiative will extend to select Middle Eastern markets, encouraging customers to share their experiences with LG appliances. This heritage campaign combines LG’s viewpoint with real customer stories, highlighting a legacy of innovation shaped by life experiences over time.
LG aims to enhance the future home by integrating its knowledge in home appliances and core technologies with AI and home robotics, focusing on evolving customer needs.
“Our decades-long commitment to innovation has earned the enduring trust of our customers. Building on this powerful legacy, we will continue finding new answers to our customers’ evolving needs and shaping the future of the home.”
Baek Seung-tae, president of the LG Home Appliance Solution Company
More information about “Life Asks, LG Answers” and LG’s heritage of customer-inspired innovation is available on the link below.