Following its debut on July 1, 2026, ASUS has also launched the ASUS Expertbook Ultra in Cebu on September 7 and Davao on September 8.
The Grand Launches event, attended by over 1,000 participants, demonstrates ASUS Business Philippines’ dedication to enhancing access to enterprise-grade AI technology. The initiative emphasizes that AI adoption and business-grade devices are expanding beyond traditional markets and are emerging in regional hubs where companies are innovating and competing.
Bringing Business-Grade Technology Closer to Fast-Growing Regional Businesses
ASUS has launched its flagship business laptop, the ASUS ExpertBook Ultra, in Cebu and Davao. It aims to enhance accessibility to its business-grade devices in these key regional markets. As regional businesses in Visayas and Mindanao expand, the demand for reliable, high-performance technology grows. This allows them to experience the ExpertBook Ultra and find solutions tailored to their needs.
The tour began in Cebu City on September 7 and 8, attracting over 600 attendees at NUSTAR Resort Cebu, hosted by Rico Hizon and Andi Pateña-Mateu, featuring a performance by Jacky Chang. It concluded in Davao on September 11 with more than 500 attendees at Dusit D2, hosted by Claire Lara, and a special performance by Aila Santos.
Both launches included an Expert Class Forum with sales training, product showcase, and an exclusive preview of the ASUS Business product roadmap. The Grand Launch featured live demonstrations, local performances, and a Gala Night for networking. These events signify ASUS Business Philippines’ regional expansion, enhancing access to business-grade devices and support in Visayas and Mindanao.
ASUS Business Brand Ambassador Rico Hizon leads the Cebu Launch as Host
The Cebu Grand Launch featured ASUS Business Philippines Brand Ambassador Rico Hizon as the host. With 38 years of experience in broadcast journalism and business consulting, Hizon is renowned for covering significant business stories worldwide.
The launch included a “Murphy’s Law” video featuring ASUS Business ambassadors Gabbi Garcia and Rico Hizon, showcasing the ASUS ExpertBook Ultra’s durability. They demonstrated that despite unexpected challenges and the premise that anything that can go wrong will go wrong, the laptop remained resilient and functional.
Hizon exemplifies the modern business leader for whom the ASUS ExpertBook Ultra is designed. It highlights the necessity of portable devices, durability, and business-grade security in today’s professional environment.
The Flagship AI PC Built for Modern Business
ASUS ExpertBook Ultra, marketed as “The Flagship of the Industry,” is an ultra-portable laptop weighing just 0.99kg and measuring 10.9mm in thickness. It features an Intel® Core™ Ultra X9 Series 3 processor, a dedicated NPU delivering 50 TOPS, and up to 180 total platform TOPS. Certified as a Copilot+ PC, it includes built-in AI functionalities like ASUS MyExpert. With Military-Grade durability and a battery life of up to 26 hours, it is tailored for professionals who travel frequently.
No Price Increase: ASUS ExpertBook Ultra Retains Its ₱129,995 Introductory Price
Despite rising prices in the PC market, the ASUS ExpertBook Ultra remains priced at ₱129,995. This reflect ASUS’ commitment to making business technology more accessible for Philippine enterprises and professionals, especially as they seek AI-powered devices to enhance productivity and competitiveness.
Limited-Time Offer until October 18, 2026: Save Up to ₱6,000 on ASUS ExpertBook Ultra + FREE ASUS GaN Charger
Customers can save up to ₱6,000 and receive a free ASUS 100W GaN charger when purchasing the ASUS ExpertBook Ultra from official ASUS ExpertBook Stores on Shopee and Lazada. This promotional offer is valid until 11:59 PM on October 18, 2026. DTI Fair Trade Permit No. FTEB-266989, Series of 2026.
ASUS ExpertBook Ultra (B9406CAA) Specifications
| CPU | Up to Intel® Core Ultra X9-388H processor with up to 50 TOPS NPU (Total 180 TOPS) |
| GPU | Intel® Arc™ B390 |
| Memory | Up to 64GB LPDDR5x, 8533 MT/s |
| Storage | Up to 2 TB M.2 PCIe®5.0 SSD |
| Display | 14.0-inch, Tandem OLED, WQXGA+ (2880 x 1800) 16:10, Anti-glare display, Touchscreen with Corning® Gorilla® Glass Victus® and Corning® Gorilla™ Matte, 600nits (1400nits HDR peak brightness) 14.0-inch, Polymer OLED, WQXGA+ (2880 x 1800) 16:10, Anti-glare display, Touchscreen with Corning® Gorilla® Glass Victus® and Corning® Gorilla™ Matte, 450nits (1000nits HDR peak brightness) |
| Battery | 70 Wh, 4-cell, Li-Polymer |
| Weight | Starts from 0.99kg |
| Dimensions | 31.09 x 21.28 x 1.09 cm |
| Wireless | Triple-band 2×2 WiFi 7 (802.11be) + Bluetooth® 6.0 |
| I/O Ports | Left side: 1 x Thunderbolt™4 Type-C (supports 4K display, USB PD3.0 ) 1 x USB3.2 Gen2 Type-A 1 x HDMI 2.1 TMDS 1 x 3.5 mm combo audio jack Right side: 1 x Thunderbolt™4 Type-C (supports 4K display, USB PD3.0) 1 x USB3.2 Gen2 Type-A |
| Security | ASUS ExpertGuardian & NIST SP 800-193 Compliance ASUS Security Processor Dual Self-healing BIOS ROM Discrete TPM 2.0 (FIPS 140-2) Microsoft Pluton Match-on-Chip Fingerprint Windows Hello IR Physical Webcam Shield Chassis Intrusion Alert |
| Colors | Morn Grey (Flagship color)/Jet Fog |
| OS | Up to Windows 11 Pro (Windows 11 Home available in retail) |