Expanding their partnership with Shopee in Southeast Asia, YouTube Shopping has just been launched here in the Philippines.
The YouTube Shopping affiliate program has now launched in six Southeast Asian countries. This boosts video commerce and enhance purchase experiences for viewers, content creators, and advertisers. The affiliate program simplifies video e-commerce by allowing viewers to easily find and purchase items from creators, eliminating the need for endless searching or website switching.
The launch of the program also provides Shopee sellers with a new opportunity to collaborate with content creators. This expands their reach, drive sales, and enhance their conversion rates. Eligible local creators in the Philippines can monetize their influence by promoting products to their existing audience. This meets evolving consumer expectations for engaging shopping experiences.
Tapping on the rise of video commerce and creator economy in the Philippines
Southeast Asia’s e-commerce market is rapidly expanding, with video commerce accounting for 20% of gross merchandise value in 2024. At the same time, the Philippine creator economy is thriving. This growth is driven by a shift from traditional discovery to video-first shopping experiences, with consumers trusting creators for information and entertainment. Trust from YouTube creators leads to increased purchase confidence, with YouTube driving 3.8 times greater purchase intent than other social platforms. YouTube’s platform’s unique position in fostering trust in creators’ recommendations and authentic product reviews, results in conversions and enriches consumers’ shopping experiences.
A Kantar study reveals that 8 out of 10 Southeast Asian Gen Zs prefer entertaining shopping experiences, emphasizing the importance of content in their shopping journey. Despite exploring alternative channels, 63% prefer e-commerce platforms, making the YouTube-Shopee partnership synergistic.
“Southeast Asia is shaping the future of shopping with its powerful combination of a deeply engaged video-first audience, a profitable digital economy, and a vibrant creator community. We’re thrilled to bring YouTube Shopping to the Philippines—making Southeast Asia home to six out of nine countries globally that have it. Just seven months since our regional debut, we’re seeing strong traction across creators, sellers, and advertisers already. Building on this early momentum, YouTube Shopping will continue to grow, unlocking new opportunities for viewers, creators, brands, and partners across this dynamic region.”
Sapna Chadha, Vice President for Google Southeast Asia and South Asia Frontier
”At Shopee, we are committed to delivering engaging shopping experiences that integrate content, community, and commerce. Our partnership with YouTube Shopping is a significant milestone for our brands and sellers, allowing them to connect with creators and harness their influence to drive sales effectively. This collaboration also opens up exciting opportunities for the growing number of Filipino content creators to monetize their creativity while promoting products that resonate with their audiences. As the digital economy continues to expand, our commitment is to support sellers and creators alike, helping them thrive in this evolving landscape.”
Vincent Lee, Head of Shopee Philippines
Earn more with YouTube Shopping affiliate program for creators
YouTube Shopping affiliate program allows creators to tag products in videos, pin them during live streams, and link viewers to external sales pages on Shopee for seamless purchases. This offer Filipino creators various monetization options, including Ads Revenue, YouTube Premium Revenue, Channel Memberships, Super Thanks, Super Chat, and Super Stickers.
In just seven months since the launch of the YouTube Shopping affiliate program in Southeast Asia, it has already delivered impressive results and fantastic momentum. For example, beauty and fashion creator Mai Trinh Hồ has already seen her revenue increase by almost five time. And Indonesian tech creator Jagat Review, shared that his earnings from the affiliate program made up a whopping 50% of his channel’s total earnings between July and October of last year.
Reach and engagement opportunities for brands and advertisers
For advertisers, YouTube Shopping opens new doors to reach and engage more consumers, driving better business outcomes. They can streamline customer journey by connecting partnership ads with creator content, and brands can use creator videos with product feeds in campaigns for new customer reach.
Since its launching in Southeast Asia, the YouTube Shopping affiliate program has seen active usage and purchase across Beauty, Mobile & Gadgets, and Home & Living categories. This demonstrate creators’ potential to influence consumer purchasing decisions.
To learn more about enabling YouTube Shopping in your channel, check out the link below.
