realme just introduced its three-year strategic plan at MWC 2025 (Mobile World Congress 2025), as well as revealed the realme 14 Pro series.
The smartphone brand intends to double its global user base while thriving in the mid-to-high-end market. In addition to unveiling their bold vision, they also introduced the realme 14 Pro series, as well as a cutting-edge realme Interchangeable-lens Concept.
“As realme embarks on a new era of growth, we are committed to user-driven development to achieve sustainable breakthroughs. Our new strategic plan focuses not only on market expansion but also on our dedication to empowering the younger generation as a tech popularizer, consistently exceeding global users’ expectations in technology.”
Chase Xu, Vice President and CMO of realme
Ambitious Goal – Expanding the Global User Base Twofold in Three Years
realme plans to boost its market growth in 2025, building on its Q3 and Q4 2024 success in Spain, Italy, and Mexico. The company plans to pioneer growth in over 100 global markets, double its global user base, and strengthen its mid-to-high-end market presence.
To realize its vision, the brand has created a thorough roadmap that emphasizes technology innovation, brand enhancement, and product development.
At MWC 2025, realme showcased its three signature product lineups at the event, each designed to provide exceptional tech experiences for young users. The GT Series, branded as “Next-Level Performance Flagship with AI,” offers superior gaming, AI technology, and clear imaging. The Number Series which featuring “Next-gen Performance & Camera,” offers powerful performance and sleek design. And finally the C Series which is positioned as “Better Tech for Youth”, offers smooth and durable performance in an unmatched price segment.
realme is committed to making AI more accessible to young people through its NEXT AI initiative. They aim to ship 100 million AI-powered smartphones globally over the next three years. The brand also aims to provide a premium chipset experience and large battery capacity across all product lines. This includes the GT Series, Number Series, and C Series.
Better Understanding of Young Users – Thrilling Gaming Partnerships and IP Collaborations
Starting this 2025, realme is committed to become a leading tech brand, focusing on performance, design, and understanding young people’s needs. The brand intends to do this through impactful initiatives over the next three years.
realme also plans to shape the gaming industry in 2025 by partnering with top companies like Mobile Legends: Bang Bang, Free Fire, Honor of Kings, and Battlegrounds Mobile India. This collaborations will introduce exciting event activations, co-branding opportunities, and innovative technology integrations. The brand also aims to revolutionize gaming by delivering high-quality visuals, smooth connectivity, and immersive user experiences. They promise exciting esports events, cutting-edge technologies, and exclusive product customizations to fuel players’ passion.
Moreover, realme plans to collaborate with influential IPs in various industries. This aims to create genuine connections with global youth culture and values, fostering genuine connections and inspiration. Lastly, realme plans to announce two groundbreaking collaborations with top entertainment and luxury IPs. This results in exclusive limited-edition products that showcase their creativity and industry boundaries.
realme 14 Pro Series – Born to Break Flagship Exclusivity
At MWC 2025, realme has also unveiled the realme 14 Pro Series. It features the world’s first cold-sensitive color-changing smartphone lineup. In collaboration with Valeur Designers, realme also proudly presents the “Unique Pearl Design” in the lineup.
This cutting-edge design features advanced thermochromic pigments. It transitions from pearl white to vibrant blue in cooler temperatures. Meanwhile, the Suede Grey variant accentuates luxury in vegan suede leather.
Additionally, the 14 Pro Series features the first MagicGlow Triple Flash for nighttime portraits. It also has TÜV Rheinland Rugged Smartphone Certification with IP69, IP68, and IP66 ratings. This allows underwater use for up to an hour.
realme Interchangeable-lens Concept – A Glimpse Into the Future of Imaging
realme also unveiled its Interchangeable-lens Concept at MWC 2025. It’s a revolutionary mobile photography prototype featuring a 1-inch Sony sensor and a lens mount system for DSLR lens attachment. It offers optical clarity, stunning bokeh, and lossless 10x zoom, making it unattainable on mobile devices.
While it is still in its prototype stage, this concept showcases realme’s commitment to revolutionize mobile technology. By combining modular optics with mobile capabilities, realme addresses industry challenges like sensor size limitations and digital zoom issues.
In addition, realme also introduces two AI imaging technologies for photo and video editing. AI Voice-based Retoucher allows users to edit photos using voice commands. While AI Video Eraser allows users to remove unwanted objects or people from videos with a single tap.
realme 14 Pro Series Local Availability
The realme 14 Pro Series is set to debut in the Philippines on March 20, 2025. Local pricing of the devices have not been revealed yet, but you can place a pre-order at any realme physical store nationwide until March 19, 2025.
As a bonus, those who pre-order will receive a FREE TechLife Bluetooth Speaker 2 worth PHP 1,799, as well as a P 1,000 discount upon claiming their reserved unit.
