OPPO has partnered with Hasselblad and announced that they will be developing the next generation of HyperTone Camera Systems in 2024.
Following aesthetics, the HyperTone Camera Systems will usher in a new era in computational photography. The systems will initially arrive in OPPO’s future Find Series flagship devices. It will provide users with an unprecedented mobile imaging experience beyond imagination.
“Thanks to the HyperTone Camera System which follows aesthetics, the Find X6 Series is positively received by both the public and professionals. With Find N3 Series, we also brought flagship-level imaging experience for foldables for the first time. I am delighted that our collaboration with Hasselblad has now entered a new phase. By combining classic imaging aesthetics with mobile technology, OPPO and Hasselblad have developed an aesthetic system that is tailored for mobile imaging. In 2024, the two companies will launch the next generation HyperTone Camera Systems and Hasselblad camera experience that promise to continue to set new industry standards.”
Oliver Zhang, OPPO Imaging Director.
“We are very pleased to see OPPO’s latest advancements in mobile imaging, which allow people to use their smartphone to bring their creativity to life through photography. Our continued collaboration to build the next-generation HyperTone Camera Systems is a huge project, that is not just a simple inheritance of style. Instead, it is a more organic and in-depth integration of the aesthetics and technology between both brands that will provide photography enthusiasts with enhanced image quality and stylized experiences, beyond what’s achievable on typical mobile phones. I am looking forward to sharing the results of our collaboration with all the creators next year.”
Bronius Rudnickas, Hasselblad Global Marketing Manager.
Following aesthetics, OPPO is leading a revolution in mobile imaging
As a pioneer in mobile imaging, OPPO is leading a revolution by following aesthetics rather than relying on industry traditions of certain technical specifications. This new approach allows the objective technical process to serve the subjective aesthetic of users.
The Photography Aesthetics Feature Quantification Lab is made up of 10% photography technicians, 50% professional photographers, and 40% color experts. Through feature breakdown, solutions planning, and precise tuning, OPPO has created a new photography development system. This ushers a new era in computational photography.
HyperTone Camera System
This new system by OPPO consists of the HyperTone All Main Camera System, HyperTone Image Engine, and HyperTone ProXDR Display. They deliver end-to-end system-level imaging capabilities. In addition to the OPPO Find Series, the technical architecture of the system will also empower multiple OPPO product series in the future. The system also offers the first ever All Main Camera System in the industry. This enables high image qualities for every focal length, whether day or night.
Following aesthetics, HyperTone Image Engine solves many issues in traditional computational photography. This results in fewer digital artifacts with more computation. For example, Extra HD Algorithm improves clarity by 30%, all while reducing noise by 60% by using AI RAW fusion. This new algorithm requires 400% more computing power, but it results in cleaner and clearer details.
HyperTone ProXDR Display unlocks up to eight times more dynamic range on-screen by precisely recording the brightness of 12 million pixels. This restores the natural tone to make viewing photos much more realistic. Additionally, OPPO is also working to make ProXDR compatible with the new Ultra HDR standard.
Hasselblad Portrait Mode
Portrait is both the most popular camera feature as well as the representation of the most cutting-edge innovation in computational photography. Following aesthetics, Hasselblad Portrait Mode provides portrait photography effects that lead the industry.
Through the HyperTone Engine, Hasselblad Portrait Mode initiates delicate tonal changes. This creates a three-dimensional portrait that avoids brightening the face too much and smoothing out light and shadow. It also offer more accurate skin tones by optimizing with 45 times more skin tone colors. And with Bokeh Flare Portrait, users can get a cinematic bokeh effect that truly simulates the optical out-of-focus effect.
To know more about the partnership, as well as other updates and promos from OPPO, you can check out their website on the link below.
