HUAWEI is taking the XMAGE Exhibition Roadshow across the PH, showcasing captivating sceneries captured by Filipino photographers.
The XMAGE Exhibition Roadshow runs in several locations across Philippines. This includes SM City Cebu (September 5-17), and SM Davao Ecoland (September 6-15). Open to all visitors, it offers an exciting opportunity to discover how HUAWEI’s latest imaging innovations are redefining mobile photography.
The exhibits will feature photos from the HL Series collection, local XMAGE contest winners, renowned Fotomoto photographers, Manila Bulleting contributors, and images from the global HUAWEI community. The showcase is also further enriched thanks to the artworks of Davao artist Kublai Millan. These will offer an immersive experience of HUAWEI’S latest imaging advancements.
Bring Every Image to Life
XMAGE, the brand’s flagship imaging system, will be the center of the exhibit. It continues to lead the smartphone photography industry as it pushes the boundaries with relentless innovation.
Through the roadshow, visitors can see the beauty of XMAGE’s cutting-edge features. This ranges from AI-enhanced image processing, to advanced low-light capabilities. These features bring scenes to life with stunning precision and artistry.
Turn Every Shot into a Masterpiece
Designed to demonstrate the full extent of HUAWEI’s imaging technology, the roadshow features the HUAWEI Pura 80 Series. Visitors will be able to see how the phone performs in real-world conditions. Its Ultra Chroma Camera delivers unmatched color fidelity and true-to-life tones across portraits, landscapes, and night scenes.
The Ultra Chroma feature lets users capture every iconic scene in stunning detail. It redefine mobile photography, enabling users to create professional-quality images with unparalleled color accuracy and clarity.
Celebrate Inspiring Photography with the XMAGE Awards 2025
HUAWEI invites photographers and hobbyists around the world to participate in the XMAGE Awards 2025. It’s a global photography competition open to both professionals and enthusiasts. Participants can submit up to 30 entries, including photos and videos, all taken with a HUAWEI smartphone. Image files should be in JPG, JPEG, or PNG format and under 30MB. For videos, it should be in MP4 format and under 400MB, with their original EXIF data intact.
Entries are open until September 15, 2025. You can submit your entries through the XMAGE Awards website, HUAWEI Community, or MY HUAWEI app using a HUAWEI ID. Photographers may also participate by posting their work on Instagram with the hashtag #HUAWEIXMAGE, following @huaweixmageawards, and ensuring their profiles are set to public. Three Grand Prize winners will be chosen this year and will receive USD 10,000. Meanwhile, 97 other outstanding participants will be awarded USD 1,500 each.
